Animate Me Designs is a jewelry business with physical displays in stores across North and South Carolina, as well as an online store. The business requested a brochure and a website that would compliment the style of the provided logo and brand identity.

My roles: Creative direction; graphic design; web design; visual identity

Inspiration & ideation: Pulling colors from the logo and taking inspiration from the style of jewelry and company mission, I created designs that gave the brand a strong visual identity. I organized the online store by jewelry type, allowing customers to refine searches by unisex designs as well as themed collections. I also added matching sets and similar pieces under each item for easy customer navigation.

Results: 89% of Etsy store views come from the website.